I'm Asif, an artist and full-stack designer with around 8 years building across B2B and consumer tech, from a design consultancy to fast-paced startups. I obsess over craft, usability, and shipping fast. Most recently as Lead Product Designer within a lean team at Schmooze for ~4 yrs, I led design from 0→1 for the India launch, which scaled to 60-80K DAU, owning the growth hooks, monetization funnel, and full design verticals.

I'm endlessly curious learning the unknown. I’ve built utility products to solve gaps I run into myself. Shipped multiple Figma plugins used by over 1500 people. Now building a browser companion, a utility tool that helps you read faster, save & vibe-search links effortlessly, with MCP support to tap into your saved knowledge from anywhere. Only tool of its class.

My curiosity runs well past design, and I hoard everything I learn. It makes me the guy who always has a resource, a reference, or a rabbit hole to point you toward.